How Brands and Agencies Are Experimenting With ChatGPT From Copywriting to Chatbots

When genealogy website Storied needed content for a series of online video ads, the company decided to tap a state-of-the-art creative partner: research group OpenAI's ChatGPT text generator. Storied, along with agency 2Player, used the buzzy machine learning tool to produce a set of character backstories for a fictional family that would serve as the...

* This article was originally published here