In 2023, Savvy DTC Brands Diversify Playbook

In tandem with the dwindling dominance of the duopoly, direct-to-consumer brands are diversifying their playbook for 2023. "You could run a successful DTC brand and really only do Facebook, Instagram and Google a couple of years ago," said Adam Lovallo, founder of digital agency Thesis. "That's no longer the case." In 2023, brands are diversifying...

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