Inside Michelob’s Game Plan to Become a Super Bowl Advertising Tour de Force

For many Super Bowl advertisers, their moment on America's biggest stage is over in a matter of seconds. Only a handful are remembered beyond watercooler chatter the next morning--and even fewer remain in viewers' collective consciousness in the days, weeks and even months following the Big Game. The latter brands achieve something of a cult...

* This article was originally published here

* This article was originally published here