Oliver Launches New Cultural Marketing Division InKroud

The in-housing specialty agency Oliver is helping marketers connect authentically with Black and Latinx communities. It's launching a diverse, poly-cultural division called InKroud, founded by Oliver business director Tyra Jones-Hurst. The founder piloted InKroud last year in response to a growing number of inquiries from clients on how their in-house agencies could more authentically connect...

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